See the campaign trend, not just a lifetime total
See total scans, estimated daily unique scanners, growth, and countries reached for the selected period. Compare the result with the preceding period and follow the trend over time.
QR analytics / Campaign performance / Scan activity
See what happens after your QR codes go live
Follow scan trends, compare campaigns, and understand the context around each request. GeoQR brings summary metrics, flexible breakdowns, time patterns, and individual events into one analytics workflow.
From overview to individual events
Turn scan activity into questions your team can answer
Start with the overall trend, narrow the report to the part of the rollout that matters, and open the underlying events when you need more context.
Break scan activity down from different angles
Compare campaigns, QR codes, countries, regions, cities, devices, browsers, operating systems, referring websites, and destinations. Change the breakdown without rebuilding the report.
Combine filters to answer specific questions
Filter the entire report by campaign, tag, QR code, location, device, browser, referrer, destination, routing outcome, or client category. Layer filters together to isolate one audience, placement, or result without rebuilding the report.
Move from the overview to individual scan events
Open Events when you need the details behind the charts. Review individual scan times, QR codes, approximate locations, device context, referring websites, and resolved destinations.
Campaign, tag, and QR filters
Focus the report on one campaign, a set of tags, or specific QR codes to answer a narrower question.
Geography and device context
Compare approximate geography, device type, browser, and operating system to understand the context around scans.
Destination and routing context
See which page opened, where available traffic came from, and which routing rule selected the destination.
Plan-based analytics history
Review the history included with your plan. GeoQR shows when a requested range has been limited to the available retention period.
How QR analytics works
From a resolved scan to a report your team can explore
GeoQR organizes retained scan activity around the code, campaign, route, destination, approximate context, and time of each request.
Read the analytics guideA scan reaches GeoQR
A request reaches a published GeoQR code and the configured routing selects a destination.
The activity is classified
GeoQR records the server-observed activity and separates recognized automated traffic from the main totals.
The report is organized
The overview turns retained scan activity into totals, comparison periods, trends, breakdowns, and a time heatmap.
Your team narrows the question
Apply filters or open Events when you need to investigate a campaign, placement, audience context, or destination more closely.
Questions
Questions about QR code analytics
The practical details behind scan totals, estimated daily unique scanners, approximate location, filters, retained history, and individual events.
What does GeoQR count as a scan?
GeoQR reports server-observed activity for published QR codes after recognized automated traffic has been filtered from the main totals. A scan count does not prove that every request came from a distinct person or a physical phone-camera scan.
Are estimated daily unique scanners the same as unique people?
Estimated daily unique scanners is a privacy-friendly estimate of different scanners active on each day. It is not an exact count of people, it resets daily, and shared devices, privacy tools, or network changes can affect the result.
Does analytics show a scanner's precise location?
No. Country, region, and city values are approximate and can be unavailable. VPNs, proxies, mobile carriers, and corporate networks can affect the apparent location. GeoQR does not present analytics as precise GPS tracking.
Which analytics filters are available?
You can filter by campaign, tag, QR code, country, region, city, device, browser, operating system, referring website, destination, routing outcome, and client category. Filters can be combined to focus on a specific part of a rollout.
How long is analytics history kept?
Analytics history depends on the plan. Free includes 30 days, Starter includes one year, Growth includes three years, and Scale includes five years. When a requested range exceeds the available history, GeoQR adjusts it to the oldest available date and shows a notice.
What can we inspect in Events?
Events shows the individual scan activity behind the totals and charts, including time, QR code, approximate location, device context, referring website when available, and the resolved destination. GeoQR does not store raw IP addresses or complete browser identification strings for these reports.
Start with one live QR code
See how your QR campaigns perform in GeoQR
Publish a QR code, let real scan activity arrive, and use the overview, filters, breakdowns, and events to understand what happens next.
Free plan · No credit card required