Keep every placement for a campaign together
Bring the posters, table cards, packaging, signs, and other placements for one initiative into a single campaign. Open the campaign to see its planning details and assigned QR codes together.
Campaign management / Shared UTM defaults / Campaign analytics
Keep every QR code for a campaign in one place
Group the QR codes behind a launch, event, promotion, or rollout. Reuse tracking defaults across placements, review campaign results, and archive finished work without changing what live QR codes do.
One workspace for the initiative
Organize the rollout without tying campaign management to QR behavior
Campaigns keep related codes, tracking defaults, and results together. The QR codes keep their own publishing state, destinations, routing rules, and design.
Reuse UTM defaults without losing QR-level control
Set shared source, medium, campaign, content, and term values once. Assigned QR codes can inherit each value, replace it with a placement-specific value, or leave that field blank.
Track campaign performance in one place
See scans, estimated daily unique scanners, and countries reached directly from the campaign. Open Analytics when you need longer date ranges, filters, or deeper comparisons.
Reuse published QR codes in new campaigns
Assign an existing published QR code to a new campaign without replacing the code already in circulation. Future scans are associated with the new campaign, while earlier analytics remain with the campaign active at the time.
Planning dates
Add optional start and end dates to communicate the planned campaign window to your team.
Direct QR assignment
Create a QR code from inside a campaign or assign the campaign while creating and editing a code.
Campaign filters
Use campaign filters in the QR list, Analytics, and Events to focus on one initiative.
Quick sidebar access
Pin an active campaign in the app sidebar when the team needs to return to it frequently.
How campaign management works
From the campaign brief to an organized QR rollout
Campaigns connect the team’s planning context with the QR codes, tracking labels, and analytics that belong to the initiative.
Read the campaign management guideCreate the campaign
Create a campaign with a recognizable name, optional description, and planning dates that help the team understand the initiative.
Add the QR codes
Assign existing QR codes or create new ones from the campaign page so every relevant placement is easy to find.
Connect the tracking labels
Configure shared UTM defaults, then enable tracking and choose inheritance or overrides on each QR code that needs them.
Review and archive
Review the campaign summary during the rollout, then archive the campaign when the initiative is finished.
Questions
Questions about managing QR campaigns
The practical details behind campaign planning, QR assignment, shared UTM defaults, historical reporting, archiving, and tags.
What is a campaign in GeoQR?
A campaign groups QR codes that belong to the same launch, event, store, promotion, or other initiative. It gives the group one place for planning details, shared tracking defaults, assigned QR codes, and a campaign analytics summary.
Do campaign planning dates control when QR codes are live?
No. Campaign planning dates are organizational information for your team. They do not automatically publish, pause, unpublish, or schedule any QR code or destination.
Does assigning a campaign automatically enable UTM tracking?
No. Assigning a campaign makes its UTM defaults available to the QR code, but tracking must still be enabled on that QR code before GeoQR adds the values to resolved destination links.
Can one QR code override the campaign's UTM defaults?
Yes. Each UTM field can keep using the campaign value, use a different value for that QR code, or be left blank. This lets a campaign share common labels while individual placements keep the detail they need.
What happens when a QR code moves to another campaign?
Changing a QR code's campaign assignment affects future scans. Earlier scan records remain associated with the campaign that applied when those scans happened, so historical reporting is not rewritten.
What happens when a campaign is archived?
Archiving removes the campaign from the active list. Its QR codes keep their publishing state, destinations, and redirect behavior. The campaign remains available in historical analytics and can be restored later.
When should we use a campaign instead of a tag?
Use campaigns for specific initiatives with their own QR group, tracking defaults, and results. Use tags for reusable labels such as region, channel, store, team, or lifecycle that can apply across multiple campaigns.
Start with one campaign
Bring your next QR rollout together in GeoQR
Create a campaign, add the QR codes for each placement, configure shared tracking defaults, and follow the rollout from one workspace.
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